​

How am I different?

I am not just someone who makes visuals,

I am someone who understands how ideas move

from data and behavior, into content, into design,

and finally into real-world output.

 

By experience I became more analytical than a typical designer,

more audience-aware than a pure visual creator,

more execution-flexible than a strategist alone, and

more grounded in real-world production than a purely digital creative.

 

I’m someone who continuously seeks to improve across both creative and
professional areas, refining how I think, create, and execute work.

 

Tasha's Career in Depth
Started my career as a System Analyst Intern, which trained me to look at structure, patterns, and logic instead of just visuals. Where I tend to ask why this works instead of just making it look good.

I then vendored with YouTube as a content analyst. Which exposed me to audience behavior at scale. That’s where I learned that creativity isn’t just expression—it’s attention, retention, trends and timing.

I learned how people actually consume content in fast-moving environment like YouTube.

 

This led me to Lazada as a Social Creative Analyst, where I expanded into creative execution across social media, paid media, and campaign work, blending data-driven thinking with design and content strategy.

I learn how creative decisions connect to performance, not just aesthetics.

​

Then stepping back into design, I am currently a Creative Designer at Domino’s ANZ and adding

printing into my skillset, is where things deepen. It removes the illusion that design only lives on screens.

I start understanding constraints—materials, color accuracy, production limits—which makes my design thinking more grounded and practical.

 

Across these experiences, I’ve developed into a multidisciplinary creative who combines analytical thinking, content strategy, and design execution into cohesive, purposeful work.

​

And that's 5 years in the making of someone that goes above and beyond!

​